David Gillespie is an Australian who works for the McCann Erickson global network of advertising agencies and writes about how companies and brands use media creatively or stupidly to tell stories. Seven points from his latest, beautifully crafted presentation, “Digital Strangelove (or How I Learned to Stop Worrying and Love the Internet)” available on Slideshare:
1. We’re still very early in the evolution of online media, and who knows what comes next, but it will be very cool.
2. You can’t just plop down the methods and content of earlier media onto new media.
3. Get over the idea of compartmentalizing into marketing silos, because nobody thinks like that.
4. Data is the bank, but the ability to create meaning is even more important.
5. People can figure out pretty easily if all you’re trying to do is be famous online.
6. The intent of an Apple product is to be invisible and amplify self-expression.
7. Connect your audiences and tell their story, and maybe they’ll tell your story, and by then they will be the same thing.
Illustration by Hugh MacLeod from Gillespie’s presentation, chart 235.
Thanks to Sheji Ho.
