As Western cultures celebrate autumn harvests, a great story in Ad Age China about the tradition of gambei!
Diners toast each other, exclaim “gambei!”, and finish off their glasses. Gambei! is about the cheer rather than the beer, prompting other serving ideas for Thanksgiving and Erntedankfest-type dinners. A use for 20-ounce single bottles. Anheuser-Busch actually sells a 60-ounce bottle of Budweiser in China, specifically for sharing at dinner celebrations.
