Consumers invented the newest flavor of Coca-Cola’s “Vitaminwater” brand in the United States — black cherry and lime, otherwise known as “Connect.” Vitaminwater ran the co-creation competition on its Facebook site and announced the winner on 7 January. Vitaminwater has 1.1 million Facebook fans. The product’s label contains Facebook branding and social media references, and is scheduled to be available for sale in March.
A new Facebook flavor for Vitaminwater — black cherry and lime, or ‘Connect.’
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