Maureen O’Connor wrote recently on Gawker about how to discern fakers who have pictures of themselves walking on water. She is pretty mad at a shoe company named Hi-Tec Sports for producing a YouTube video and hoping people watch it.
She lists four ways to tell if a video is trying to sell something. A company logo, for example, is a clue.
When I was about 5 years old, a company told me a red circle printed on the heels of Red Ball Jets would make me run faster. A few years later, a company told me Earth Shoes would make me walk more naturally. Then Sperry told me Top-Siders would make me feel connected to sailing and old money. Now, Hi-Tec is trying to tell me these shoes are waterproof, and if I believe hard enough, I might be able to run on water. But probably not.
Somebody should really do something about these companies trying to sell stuff.
