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Dispatches from Global Messengers: myths, fables, lessons

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Why do American expatriates search for Lucky Charms, an obscure box of breakfast cereal, on St. Patrick's Day?

From the Dept. of American Childhood Myths — Why do expatriates search for an obscure breakfast cereal — Lucky Charms — on St. Patrick’s Day?

by Bob Page on 15 March 2012

Instructional baby blanket prototype by the ad agency Beattie McGuinness Bungay, from a PSFK report on health and technology for UNICEF.

PSFK on the future of health and technology.

by Bob Page on 4 August 2010

Still image from an Amazon commercial by Angela Kohler and Ithyle Griffiths.

What exciting thing will happen today?

by Bob Page on 10 June 2010

  • Lessons for Communicators

    The Brief collects myths, fables and lessons from people who tell stories almost unfairly well.

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