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Before the London 2012 Olympic Games begin, we can find inspiration in a mythical story of sports marketing -- Adi Dassler, Jesse Owens, Adidas, and the Berlin 1936 Olympic Games.

Jesse Owens, Adi Dassler, and the return of courage at the London 2012 Olympic Games.

by Bob Page on 4 April 2012

The Adidas Jabulani ball for the 2010 FIFA World Cup in South Africa.

NASA uses the World Cup ball to teach physics.

by Bob Page on 7 July 2010

Post image for Richard Sapper’s Skylight: art on deadline.

Richard Sapper’s Skylight: art on deadline.

by Bob Page on 14 January 2010

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