Posts tagged as:

Marketing

Before the London 2012 Olympic Games begin, we can find inspiration in a mythical story of sports marketing -- Adi Dassler, Jesse Owens, Adidas, and the Berlin 1936 Olympic Games.

Jesse Owens, Adi Dassler, and the return of courage at the London 2012 Olympic Games.

by Bob Page on 4 April 2012

Why do American expatriates search for Lucky Charms, an obscure box of breakfast cereal, on St. Patrick's Day?

From the Dept. of American Childhood Myths — Why do expatriates search for an obscure breakfast cereal — Lucky Charms — on St. Patrick’s Day?

by Bob Page on 15 March 2012

James Dean in an iconic movie poster from the movie 'Giant'

The Dallas of ‘GCB’ is not the Dallas where anybody actually lives.

by Bob Page on 2 March 2012

Guanxi in public relations and communications in China

Guanxi: The goal is the relationship itself, not what you get out of it.

by Bob Page on 28 November 2010

Instructional baby blanket prototype by the ad agency Beattie McGuinness Bungay, from a PSFK report on health and technology for UNICEF.

PSFK on the future of health and technology.

by Bob Page on 4 August 2010

Illustration from a July 2010 report on social media in China by OgilvyOne.

Social media: crack for marketers, not consumers.

by Yuan Elle Wang on 20 July 2010

Staff member at 'Books Actually' on Club Street in Singapore. 2010 photograph by Geraldine Kan.

In Singapore, the catalytic impact of kids, communities, consultants and capitalists.

by Geraldine Kan on 30 June 2010

Adobe released HTML5 extensions to Dreamweaver enabling web developers to optimize content for multiple screens.

Nielsen on telling stories across three screens.

by Bob Page on 22 June 2010

Harvest '09 T-shirt by TS Designs of Burlington, North Carolina.

Re-inventing the T-shirt in North Carolina.

by Bob Page on 21 June 2010

The Rolex Submariner, the Ulysse Nardin Chairman and the Apple iPhone 4.

Apple iPhone 4 is the new Rolex Submariner.

by Bob Page on 7 June 2010

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