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Dispatches from Global Messengers: myths, fables, lessons

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Olympic Games

Before the London 2012 Olympic Games begin, we can find inspiration in a mythical story of sports marketing -- Adi Dassler, Jesse Owens, Adidas, and the Berlin 1936 Olympic Games.

Jesse Owens, Adi Dassler, and the return of courage at the London 2012 Olympic Games.

by Bob Page on 4 April 2012

Nike's 'Human Chain' television commercial advertisement features Dayna Huor. Directed by Brian Beletic, the spot's ad agency was Wieden + Kennedy in Portland, Oregon.

The Human Chain. Named for victory, Nike takes on perseverance.

by Bob Page on 21 February 2010

Blame the Olympian who cannot defend himself.

by Bob Page on 19 February 2010

Installing the Olympic rings, alpine venue, Vancouver 2010 Olympic Winter Games.

The peaceful Aussie army behind the scenes at the Vancouver 2010 Olympic Winter Games.

by Bob Page on 18 February 2010

Post image for Vancouver 2010: One week away.

Vancouver 2010: One week away.

by Bob Page on 4 February 2010

Vancouver 2010 Olympic Torch in the Pacific Ocean near Tofino, British Columbia.

59 days to Vancouver 2010

by Bob Page on 15 December 2009

Post image for New Sochi 2014 Olympic logo with .ru domain. Increase online dialogue, reduce spam?

New Sochi 2014 Olympic logo with .ru domain. Increase online dialogue, reduce spam?

by Bob Page on 1 December 2009

Kansas state motto, ad astra per aspera, 'to the stars through difficulties,' at Wichita High School North.

Little house on the Chinese prairie: Have midwestern values moved to Beijing?

by Bob Page on 11 October 2009

Olympic strength of the Americas.

by Bob Page on 3 October 2009

Chicago, Rio gear up for Friday’s Olympic 2016 decision.

by Bob Page on 27 September 2009

  • Lessons for Communicators

    The Brief collects myths, fables and lessons from people who tell stories almost unfairly well.

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  • Remember Mercury?

    Mercury is the messenger god in Roman mythology. He is tied to the Greek god Hermes, also the god of travelers, and to the Egyptian god Thoth, inventor of writing. The Romans used Mercury to win market share over Lugus, a similar Celtic god, taking over his value proposition.
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