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Dispatches from Global Messengers: myths, fables, lessons

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Shanghai

Illustration from a July 2010 report on social media in China by OgilvyOne.

Social media: crack for marketers, not consumers.

by Yuan Elle Wang on 20 July 2010

Mary Kay China headquarters in Shanghai; interior design by Gensler.

Mary Kay: Why red China likes pink Chevys.

by Bob Page on 21 November 2009

  • Lessons for Communicators

    The Brief collects myths, fables and lessons from people who tell stories almost unfairly well.

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  • Remember Mercury?

    Mercury is the messenger god in Roman mythology. He is tied to the Greek god Hermes, also the god of travelers, and to the Egyptian god Thoth, inventor of writing. The Romans used Mercury to win market share over Lugus, a similar Celtic god, taking over his value proposition.
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