The Mercury Brief

Dispatches from Global Messengers: myths, fables, lessons

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Sports Marketing

Nike's 'Human Chain' television commercial advertisement features Dayna Huor. Directed by Brian Beletic, the spot's ad agency was Wieden + Kennedy in Portland, Oregon.

The Human Chain. Named for victory, Nike takes on perseverance.

by Bob Page on 21 February 2010

Installing the Olympic rings, alpine venue, Vancouver 2010 Olympic Winter Games.

The peaceful Aussie army behind the scenes at the Vancouver 2010 Olympic Winter Games.

by Bob Page on 18 February 2010

The Royal Sonesta Hotel in New Orleans -- Executive Chef Peter Page.

On Super Bowl Sunday, what nephew Peter Page is serving at the Royal Sonesta in New Orleans.

by Bob Page on 7 February 2010

A Universal McCann study indicates celebrity endorsements have little value.

Gosh darn it! Now Tiger Woods has single-handedly killed off celebrity endorsements!

by Bob Page on 15 December 2009

  • Lessons for Communicators

    The Mercury Brief collects myths, fables and lessons from people who tell stories almost unfairly well.

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    Mercury is the messenger god in Roman mythology. He is tied to the Greek god Hermes, also the god of travelers, and to the Egyptian god Thoth, inventor of writing. The Romans used Mercury to win market share over Lugus, a similar Celtic god, taking over his value proposition.
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