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Dispatches from Global Messengers: myths, fables, lessons

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Word of Mouth Marketing

Illustration from a July 2010 report on social media in China by OgilvyOne.

Social media: crack for marketers, not consumers.

by Yuan Elle Wang on 20 July 2010

Burger in Tokyo. 2009 photograph by Christian Kadluba of Vienna.

Burgers and confetti. Social media metrics from a Chinese marketer and an Italian physicist.

by Michelle Cui Xiaoxiao on 24 May 2010

Image from video on running on water with shoes from Hi-Tec Sports.

Darn shoe companies, always selling shoes.

by Bob Page on 20 May 2010

A new rap music video for a Toyota minivan by director Jody Hill, from Saatchi & Saatchi. Actors Rachael Drummond and Brian Huskey.

Minivans stake hip new claim to awesomeness.

by Bob Page on 16 May 2010

The new chatty Steve Jobs. Plush toy by PodBrix.com.

About the chatty new Steve Jobs.

by Bob Page on 15 April 2010

Nike's 'Human Chain' television commercial advertisement features Dayna Huor. Directed by Brian Beletic, the spot's ad agency was Wieden + Kennedy in Portland, Oregon.

The Human Chain. Named for victory, Nike takes on perseverance.

by Bob Page on 21 February 2010

Heather LaGarde: Pointing to the good work of other people is a reflection of you.

On Twitter, manners produce results.

by Bob Page on 10 February 2010

Facebook fans invented Vitaminwater's newest flavor -- black cherry and lime.

A new Facebook flavor for Vitaminwater — black cherry and lime, or ‘Connect.’

by Bob Page on 8 January 2010

Internet hit men take astroturfing to mercenary new levels in China.

China’s ’50 Cent Party’ on marketing steroids: Internet hit men take astroturfing to new levels.

by Bob Page on 22 December 2009

A Universal McCann study indicates celebrity endorsements have little value.

Gosh darn it! Now Tiger Woods has single-handedly killed off celebrity endorsements!

by Bob Page on 15 December 2009

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